Good points and many people undervalue their services or products. There are however a lot of nuances and it's really important to understand your market. All too often I see companies trying to sell a high ticket product or service to people who just don't have the money to purchase it. Research your market, know who the competition are, what they charge, and what makes your product/service better.
Mark - for sure it is highly nuanced for sure and really appreciate your input.
Having a process in place for folks to raise their hand and 'self-select' and show they are ready to engage on a deeper level to get the results that THEY are looking to get, right now, is essential - agreed.
I have found it's about finding the right vehicle to get them to the top of the mountain - or to the next basecamp. For some (for now) that means a bike, others a cable car - others a helicopter...
Harry, the highest price programs sell on the soft points for sure!
And speaking of raising prices, clients pay more attention when they pay more.
Same program: higher price = greater results.
Good points and many people undervalue their services or products. There are however a lot of nuances and it's really important to understand your market. All too often I see companies trying to sell a high ticket product or service to people who just don't have the money to purchase it. Research your market, know who the competition are, what they charge, and what makes your product/service better.
Mark - for sure it is highly nuanced for sure and really appreciate your input.
Having a process in place for folks to raise their hand and 'self-select' and show they are ready to engage on a deeper level to get the results that THEY are looking to get, right now, is essential - agreed.
I have found it's about finding the right vehicle to get them to the top of the mountain - or to the next basecamp. For some (for now) that means a bike, others a cable car - others a helicopter...
I LOVE the elephant!!
Yeah - we've all had our share of "pegs" in our time - well I have :) Glad you liked it.